About Us

Health Choice was established in 2005 when Private Medical Insurance was brought under The Financial Services Authority (now Financial Conduct Authority FCA) umbrella for compliance.

We are Specialist Intermediaries providing only Private Medical Insurance advice and service. This means we specialise in giving advice on Private Medical Insurance for Small and medium businesses. Typically, our clients have between 5-100 employee’s, or they are self employed and individuals or families who place their health and wellbeing as a high priority. Our specialist experience means that we really understand the needs and desires of both the business owner and their employees which means we can serve you better.

It is Health Choice’s mission to ensure the ongoing good health of our clients by understanding the needs and recommending the best possible services to our clients.

Our job is to find the best value for money Private Medical Insurance (often called Health Insurance) for our clients. In some cases, this may be a combination of more than one product. We look at the market and make recommendations depending on the needs and budget of our clients.

David Morrell - Director/Senior Health Care Advisor

David has worked as a specialist intermediary for private medical insurance since 1998. In 2005 David started Health Choice to provide specialist advice for Private Medical Insurance (PMI) for SME’s and individuals.

With the introduction of FSA compliance in 2005 David considered it prudent to focus only on PMI. Health Choice has clients all over the UK, and takes pride in providing a personal touch by either visiting clients at their offices or homes, or via virtual calls.

Testimonials

Health Choice has been successfull helping us negotiate our PMI for the past 9 years. David Morrell is extremely knowledgeable and has offered a dedicated, comprehensive service year after year, ensuring we get the right Health Insurance plan at the best value possible.